Have you ever found yourself in a situation where you want to invest in yourself but your uncertainty holds you back? You can see the benefits of the investment but you come up with so many reasons why you shouldn’t do it, that you pretty much talk yourself out of it.
Now, you might laugh at what I’m about to say…but I kid you not.
Buying underwear (bras and panties) is a tough decision for many women to make.
Yes, there are many styles to choose from, but often, it’s the financial investment that puts the brakes on the buying. And it is an investment, no doubt about it…the price of a good bra will make your eyes pop and if you choose the matching undies, well, that will probably make you wonder if there are threads of gold in those drawers.
But it's not only a financial investment.
Your undergarments are foundational pieces. Yes, they keep your wobbly bits in place and make your outer garments look better but they do more than that.
What you are wearing underneath has the ability to make you feel confident or sexy or freaky or whatever it is that you are aiming for. You aren't just buying underwear, you are investing in you.
Maybe you’ve found yourself in a similar situation…
...you know your underwear needs an overhaul but after running through all the reasons why you shouldn’t buy now, you decide that what you have is good enough for now and you can buy something later.
In the meantime the support in most of your bras are at a point where the “girls” look like they are resting in a hammock and the little holes in your underwear become unintentional air-conditioning.
On the other hand, maybe you are an impulse shopper. You don’t talk yourself out of the purchase…but when you get home, that’s when the remorse sets in and you dwell on all the reasons why you shouldn’t have spent the money, and you feel guilty about it.
Women often let their doubts and insecurities stop them from investing in themselves.
Your doubts and insecurities can prevent you from investing in more than just your skivvies, it can prevent you from personal growth and development in other areas of life such as improving your financial, physical, emotional, intellectual, spiritual and/or social state.
That, in the long run, can impact you and your life in a negative way.
Here are a few of the more common blocks that prevent women from investing in themselves.
1. Instead of making themselves the highest authority of their own lives. They seek permission to grow, from others.
It’s up to you to determine what you need, want and deserve and find a way to get it.
2. They aren’t sure it’s the “right” time.
Realistically it might never feel like the “right time”; you will always be able to find some excuse as to why you don’t have time to do something critical that will help you. Not being the “right time” doesn’t mean it isn’t the best time. It’s up to you to carve out the necessary time and money to make it happen.
3. They are worried that they won’t get enough out of it or that it will be a mistake.
You are the key player in your return on investment. Yes, it takes research to determine if something is worth pursuing but more than that, your commitment, actions, and decisions directly affect your results.
4. They are afraid to achieve success.
Instead of feeding your unfounded fears about what might happen if you succeed in achieving your goals focus on the positive aspects of your success.
5. They feel guilty about spending money on themselves and put the needs of others ahead of their own.
I’m not talking about women who are struggling to keep a roof over their head or food on the table. I’m talking about women who have discretionary income, yet still feel guilty because they want to do something to aid in their own movement forward, instead of using it for the good of others.
Does any of this sound familiar?
Are you putting off investment in yourself, even though you know it will help you move closer to living your "ideal" life?